Brand legendAbercrombie Fitch early in the year 1892, David Abercrombie this from Maryland explorer, outdoor sports enthusiasts, established in New York Manhattan Abercrombie & Co. A commitment to high quality camping, hunting, fishing equipment in the company. When customers is mainly professional hunters, explorer and so on, many textbooks of celebrity all love with the tools and clothes, &f Roosevelt's Africa adventure, Robert Peary arctic investigation, Ernest Hemingway, shotgun, hoover and Eisenhower fishing tackle, actress clark gable's clothes, are made of &f. In 1900, a New York lawyer called Ezra Fitch become partners, brought a lot of money, so the company changed its name to Abercrombie & Fitch Co. Unfortunately this is a nightmarish cooperation, they almost little agreement, finally in 1907 one day Abercrombie can't stand the endless argument, sold his stock left he built, but the company hasn't received the performance of AF influence, continue to go all the way high. Mr. Fitch store internal should emphasize the arrangement as camping scene, all the products are the same as are using general put out and not hidden in exquisite glass window later. He placed a dirty tents in the center, a campfire in a corner of the store burning, all the salesman are experienced explorers, go to the customer about their own story. Today the company is still under his his influence to the milu deer for trademark. No doubt his these tactics have made great success, to 1928 when Fitch retirement &f has become the world's largest sporting goods one of companies. After the success of the business is also pretty, keep the outdoor sports &f brand of the eldest brother position, and in the U.S. open a dozen stores, but 60 s performance of company received the influence of economic depression worsened, and finally in 1977 the unsustainable &f declared bankruptcy, be a group called Oshman sports retailers, but still buy a&f in struggling did poorly.
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